You’ll find me on Linkedin but not on Wikipedia.

However, there are Wikipedia pages of brands I’ve worked on, created, pushed, elevated, provoked, made fun of and showed both respect and irreverence to.

I believe good advertising is never about yesterday. It’s about the moment, the now. Done right, you can create a cultural adhesive. Stuff that sticks to the human race.

Taking brands and distilling them into simple business-altering, culture-shaping ideas is my calling. I’ve seen and been a part of it all – from A.I. to the world’s first scratch-off stamp. From million dollar TV campaigns to a 25 cent banana peel promotion. Creating a research mantra for a billion dollar brand to launching a start-up pizza brand.

Being a creative director and a brand consultant helps me see the client’s business in a fresh new way. If I’m not busy working on your brand, I’m working on mine.

The industry has awards. I’ve won a fair share of them. All kinds. Cannes to local Addy’s. There will be more, but I’m not wondering how.

The journey to this moment has been fun and eventful. Working both sides of the globe – East and West. JWT, Ogilvy in India. Tierney, Publicis, BBDO, Y&R, 360i and Havas in the USA.

The next chapter could be written alongside you. Talk soon.




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JWT, Ogilvy in India. FCB, Publicis, BBDO, 360i, Y&R, Havas in the USA.

Brands worked on:

P&G brands , Unilever brands, Gillette, Maytag, Philips, Whirlpool, Citibank, CapitalOne, UBS, Cadbury’s, Heineken, Amstel, BMW, Coke, Toyota, Tanishq, Titan, IBM, Sprint, Ernst&Young, Colgate, Palmolive, Nissin, Mars, Dos Equis, TD Ameritrade, Reckit, Campbell’s, PGA, LG, Norelco, Pizza Hut, Comcast, Temple University, Philadelphia Tourism, Peco energy, Similac, US Digital Service, Louis Phillipe, Scissors & Pie, Globus Medical, Branch Medical, SAAB, Save the Children, Unicef and others.


Personal Care, Finance, Credit Cards, Telecom, Automobiles, Fastfood, Fashion, Personal effects, Confectionary, Consumer Durables, Consumer Electronics, Industrial, Healthcare, Tourism, Education, Public Utilities, Technology.


Cannes, One Show, LIAA, New York Festivals, Clios, ADDYs, Epicas, D&AD, Art Directors Annual, Effies, Webbys.


Honors in Physics from Osmania University, India. Post-graduate diploma in sales and marketing management.