Scary Shave

Creative Lead | Agency Lead | Writer

Disposable razors nick the face. But most men shrug that off. To make them switch and upgrade, we created a compelling demo dubbed as ‘The world’s scariest shave’. You can’t really ignore a live shave with the sharks.

The Man Who Shaved With Sharks

Beach Warnings

Posters at travel destinations.

Razor giveaways were placed on all flights to beach destinations.

A twitter driven real-time map of shark sightings.