More Work

A motley collection of stuff that I like.

Beardo Weirdo

Creative Director | Writer

Hipsters and razors are not exactly mentioned in the same conversation. We decided to challenge that with a bunch of irreverent posters that made beards a bit more awkward to sport. How do you say fuggetaboutit?

Anti-perspirant Campaign

Creative Director

A good product benefit doesn’t necessarily mean it will benefit you in every situation.

Norelco Razor

Concept | Co-writer

‘Romance the tech behind this advanced razor’, said the brief. We went with all the reasons why guys deserve this razor, in this winning campaign.

CapitalOne

Copywriter

One of the most successful campaigns of our time. I penned a few, including this one, which popped the line ‘What’s in your wallet?’ into the nascent internet shopping culture.

Irish Spring

Creative Director

Guys are dirt magnets. That’s the eternal truth about them. Someone has to clean them up right. Irish Spring brought back the spirit of manliness from the past. No smooth talking macho men. No hipsters with fragrance spritzers. These were, well, just men.

Face Value

Creative Director | Writer

Men are macho about razor burns. It was an accepted fact. We created the 5-symptoms of razor burn to help them realize the value of shaving with a good razor. That’s how you get people to upgrade.

Email silence

Concept | Creative Director

A little nugget of news showed up on twitter – Ray Tomlinson, the man who invented email had passed away. As a tribute to him, all Havas emails went silent and offline for one minute on that day.

Power Bar

Copywriter | Creative Director

Power bar isn’t just for those who just hit the gym. It’s for everyone who wants energy when they need it the most.

Temple University

Copywriter

A famous campaign for ABC network celebrated the whole idea of TV viewing. It needed a cultural response. No one better than an educator to do that.

Philadelphia Flower Show

Copywriter

“Show the flowers in the poster. That’s why people come to the flower show”, said the creative director.

“What if we let them imagine them?”, I replied.

TFal

Copywriter | Creative Director

All food is sticky. Enough said about the pans.

Philadelphia Zoo

Concept | Copywriter

Ask me what a banana peel did long before social experiments were a thing at Cannes.