More Work
A motley collection of stuff that I like.
Beardo Weirdo
Creative Director | Writer
Hipsters and razors are not exactly mentioned in the same conversation. We decided to challenge that with a bunch of irreverent posters that made beards a bit more awkward to sport. How do you say fuggetaboutit?


Anti-perspirant Campaign
Creative Director
A good product benefit doesn’t necessarily mean it will benefit you in every situation.
Post-it wars
When you get someone to respond, you know it’s the beginning of a potential movement. That’s how the Post-it wars began between Havas and the one across Canal Street. The tit-for-tat response generated some incredible art on the building windows. Everyone got in on it. Art and social media turned this sticky-note activity into a worldwide phenomenon.
Norelco Razor
Concept | Co-writer
‘Romance the tech behind this advanced razor’, said the brief. We went with all the reasons why guys deserve this razor, in this winning campaign.
CapitalOne
Copywriter
One of the most successful campaigns of our time. I penned a few, including this one, which popped the line ‘What’s in your wallet?’ into the nascent internet shopping culture.
Irish Spring
Creative Director
Guys are dirt magnets. That’s the eternal truth about them. Someone has to clean them up right. Irish Spring brought back the spirit of manliness from the past. No smooth talking macho men. No hipsters with fragrance spritzers. These were, well, just men.
Face Value
Creative Director | Writer
Men are macho about razor burns. It was an accepted fact. We created the 5-symptoms of razor burn to help them realize the value of shaving with a good razor. That’s how you get people to upgrade.
Email silence
Concept | Creative Director
A little nugget of news showed up on twitter – Ray Tomlinson, the man who invented email had passed away. As a tribute to him, all Havas emails went silent and offline for one minute on that day.
Power Bar
Copywriter | Creative Director
Power bar isn’t just for those who just hit the gym. It’s for everyone who wants energy when they need it the most.
Temple University
Copywriter
A famous campaign for ABC network celebrated the whole idea of TV viewing. It needed a cultural response. No one better than an educator to do that.
Philadelphia Flower Show
Copywriter
“Show the flowers in the poster. That’s why people come to the flower show”, said the creative director.
“What if we let them imagine them?”, I replied.

TFal
Copywriter | Creative Director
All food is sticky. Enough said about the pans.
Philadelphia Zoo
Concept | Copywriter
Ask me what a banana peel did long before social experiments were a thing at Cannes.