Creative Lead | Agency Lead | Writer
Disposable razors nick the face. But most men shrug that off. To make them switch and upgrade, we created a compelling demo dubbed as ‘The world’s scariest shave’. You can’t really ignore a live shave with the sharks.
The Man Who Shaved With Sharks
The message of ‘safe shave’ got amplified in culture through a Shark Week partnership. A live Facebook chat with the shark divers brought in new reality to how demos could be done without using TV as a medium.
Posters at travel destinations.
Razor giveaways were placed on all flights to beach destinations.
A twitter driven real-time map of shark sightings.