World’s Longest Shave

Creative Lead | Agency Lead | Writer

One cartridge for five weeks? Impossible, they said. To show proof we created the longest demo ever. The journey began by casting a guy who had never been out of the country. We gave him a razor with one cartridge to go around the world and shave for five weeks. Every shave, at every location was captured on film. He was still clean shaven when he got back home.

WEBISODES:

On his journey around the world he met up with some extraordinary men from different cultures. Each had something new to teach him. He willingly attempted everything for the first time in his life. Like all journeys do, this adventure changed him as a person. The only thing that didn’t change was his razor.

THE POLAR BEARS:

THE BONE CRUSHER:

THE SAMURAI SWORDSMITH:

THE ‘GREAT WHITE’ SURFER:

THE SONG OF AFRICA:

THE BEDOUIN:

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