More Work

A motley collection of stuff that I like.

Anti-perspirant Campaign

Creative Director

A good product benefit doesn’t necessarily mean it will benefit you in every situation.

Beardo Weirdo

Creative Director | Writer

Hipsters and razors are not exactly mentioned in the same conversation. We decided to challenge that with a bunch of irreverent posters that made beards a bit more awkward to sport. How do you say fuggetaboutit?

Norelco Razor

Concept | Co-writer

‘Romance the tech behind this advanced razor’, said the brief. We went with all the reasons why guys deserve this razor, in this winning campaign.

Vicks

Copywriter

The first ever Publicis New York campaign for P&G that made it to the Cannes show. Pity they didn’t run with the actual installations.

Face Value

Creative Director | Writer

Men are macho about razor burns. It was an accepted fact. We created the 5-symptoms of razor burn to help them realize the value of shaving with a good razor. That’s how you get people to upgrade.

CapitalOne

Copywriter

One of the most successful campaigns of our time. I penned a few, including this one, which popped the line ‘What’s in your wallet?’ into the nascent internet shopping culture.

Email silence

Concept | Creative Director

A little nugget of news showed up on twitter – Ray Tomlinson, the man who invented email had passed away. As a tribute to him, all Havas emails went silent and offline for one minute on that day.

Irish Spring

Creative Director

Guys are dirt magnets. That’s the eternal truth about them. Someone has to clean them up right. Irish Spring brought back the spirit of manliness from the past. No smooth talking macho men. No hipsters with fragrance spritzers. These were, well, just men.

Titan Slim

Copywriter

People buy watches for the way they are made and how they look. The face of the watch is everything. Slim watches are preferred for that very reason because of the way they elegantly fuse over the wrist. Launching the world’s slimmest watch needed a different and daring approach. We revealed the watch only from the side. A watershed moment in the history of watch advertising. The watch sold out.