world’s biggest shave
Creative Director | Writer
Shaving had become a blind spot in a man’s morning. We created an iconic reminder of this everyday routine by getting Derek Jeter to shave in public, for an entire month. A simple billboard idea turned into a live event and made it into The New York Times. The effort logged in over 26 million organic impressions. Ingenuity beats budget every single time.
![](https://paulcansolve.com/wp-content/uploads/2017/11/WBS_Jeter.jpg)
![](https://paulcansolve.com/wp-content/uploads/2017/11/WBS-jeter6.png)
![](https://paulcansolve.com/wp-content/uploads/2017/11/WBS-jeter2.jpg)