clap for brazil
Creative Lead | Writer
How do you stop Zika from spreading? Well, you ask people to put their hands together to crush the problem and turn it into a movement. Led by Ivette, the Beyoncé of Brazil, we literally turned a scary subject into a joyful song and dance. Which Brazilian won’t clap and dance?
The song received massive airplay from television and radio channels. All voluntary.
We didn’t write an ad campaign. We created a song around a zika prevention label.