puffs puppets

Creative Director | Writer

Little noses turn away from tissues because they are sore from all the sneezing and blowing. This simple, yet powerful insight became an iconic campaign that helped the brand succeed in a declining category. Circa 2001 and still running.

run nose run

A web portal where kids could play with runaway noses and moms can find ways to rein them in with facts and tips for the flu season.